Skip to main content

Fast Food Redefined

Where Vietnamese Soul Meets Wagyu Luxury

NamDeli transforms the classic Vietnamese Phở - known for its aromatic broth and fresh ingredients - into a premium experience with the melt-in-your-mouth tenderness of American raised Wagyu beef. This isn’t just fast food; it’s a culinary journey that elevates comfort with sophistication.

 

Unique Selling Point

  • Nam Deli’s combination of Vietnamese Phở and American raised Wagyu beef is unique compared to the Chinese, Japanese, or Indian focus of competitors. 
  • Its health-conscious, complimentary menu and premium branding position it to capture the growing demand for authentic Asian QSRs, while its McDonald’s-inspired franchise model supports rapid scaling to 100 stores in U.S., Europe, and China. 
  • By leveraging technology (e.g., kiosks, delivery apps) and partnerships with American Wagyu Association, Nam Deli can compete with established brands like Panda Express while carving out a premium niche.

Growth Metrics

  • Scalable Model: Proven franchise model with low startup costs (~$150,000) and high margins.
  • Operational Excellence: Technology-driven operations (mobile ordering, kiosks, delivery via Uber Eats/DoorDash) ensure speed and efficiency.
  • Brand Appeal: Targets Millennials/Gen Z with authentic, Instagram-worthy dishes and health-conscious options.
  • Supply Chain: Exclusive partnerships with American Wagyu suppliers and local farms for fresh ingredients, ensuring quality and cost control.